When it comes to traditional marketing, Wholesale Vinyl Banners are one of the most versatile and cost-effective marketing tools. They’re durable, transportable and make a striking visual impact.
Don’t use a banner’s low-tech style as an excuse to be casual about design. You should put as much thought and planning into banners as you do any other element of your marketing program.
Use this checklist to tick off all the necessary boxes for a great vinyl banner design that will reinforce your brand and drive customers to your product or service.
What is the purpose or goal of the banner?
Be clear on what you want to accomplish with the banner. Are you promoting your company and brand, generating leads or publicizing an event? The answer to this question establishes the framework for the overall design.
Where will the banner be displayed?
Banners have the advantage of being suitable for both indoor and outdoor use. The display location will dictate many of the design elements. Outside banners should be larger with a big enough font to be legible from a distance. You can also get away with bolder color choices, where indoor banners should incorporate lighter colors so they don’t distract from the message.
Have you edited the content?
With a large canvas like a vinyl banner, it can be tempting to fill it up with extraneous information. A banner can appear cluttered, so keep the focus on the primary message, and make use of white space for easier readability.
What material and print style will you use?
Before you decide to economize, think about the purpose. Banners need to hold up under more wear and tear than other types of marketing materials. A sturdy banner with quality printing that doesn’t fade is more cost-efficient than multiple inexpensive ones.
Do you have a call to action?
When you want to encourage a specific action, you can’t simply put your company name and logo in front of people. Include a strong call to action with a phone number, URL or even a request to visit your store. Be sure it’s appropriate to the banner’s location. People who are driving by will have less time to view it than banners posted in-store or in high foot-traffic areas.
How will you measure effectiveness?
Yes, you can track responses to vinyl banner marketing just as you do with postcards, flyers and other printed materials. Use special phone numbers or URLs that correspond with each banner you place. This way you can determine which locations or styles of banners are generating the most response.
Do you have the necessary hardware?
If your banner is going to be hung outside or from a wall or ceiling, grommets are the best method. Banner Stands are useful for smaller banners or ones displayed at trade show booths or other events.
The versatility of vinyl banners makes them a great tool to include in your company’s marketing plan. Consult your Trade Printer, Color Trade Print, today for other suggestions to create a truly show-stopping banner.