15% off Stationary products

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If you’re in business, you need letterhead and envelopes that make a great first impression and have a lasting effect on your clients. These practical print pieces do more than just carry your Companies information to the recipient. They also reinforce their brand, bring their logo to the forefront, and turn every message into an opportunity for brand recognition.

The paper on which the letterhead and envelopes are printed is part of the overall look and design of the official company stationery. It’s important you have your business’ letterhead and Envelopes are printed on high-quality paper stocks, which gives the impression that your business is strong and trustworthy. Our personalized stationery are printed on the best paper in the industry. Here are a few paper stock options we offer.

70lb Premium No Finish Letterhead and Envelopes
A popular stock for letterhead and envelopes, this 70lb Bright white Premium No Finish paper stock is an uncoated, smooth paper stock. You can choose between a Flat ink or raised ink Full color Letterhead and envelopes. It’s everything you need to make a great impression!

70lb Linen Letterhead and Envelopes 

An all time classic choice, the 70lb Linen Letterhead and Envelopes are elegance and sophistication.They are offset printed on bright white, heavy 70lb Premium Linen paper. You can choose between a Flat ink or raised ink Full color Letterhead and envelopes. A clear winner for any organization looking for a high class look and feel.

24lb Capital Cotton Letterhead and Envelopes

A smart choice for standard business correspondents, the 24lb Capital Cotton Letterhead and Envelopes are offset printed with Full color full bleed on Watermarked 25% cotton paper. Guaranteed for use in laser or inkjet printers and high-speed copiers. With a genuine watermark and the unmistakable touch of cotton fibers, Capital Cotton Bond provides a premium look and feel to your important documents.

Save Big on all Letterhead and Envelopes

Even better, during the month of June you can save an additional 15% on all Letterhead and Envelopes from Color Trade Print. That means that whether your wanting to give an extra branded boost to your catalog mailing or reinforce your companies stationery message, you’ll save on your letterhead and envelope purchases. When placing your Envelope or Letterhead order during the month of June, please use promo code SLT-15EV. This special offer will only be around until June 30th, though, so be sure to place your order soon to save!

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4 Useful Ways to Use Business Flyers

Business Flyers have been the workhorse of the print communications world for a very long time. They are fairly simple to create, cheap to produce, and you can design a flyer around nearly any marketing objective imaginable. There are countless ways that you can use them, here are just a few ideas that you may find useful…

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  • Product Flyers are always useful and very easy to create. On a product flyer you would have a picture of the product, or maybe even a diagram, along with the key benefits and features and benefits. It’s one of the most common flyer designs for a reason – it works!
  • Special Offer Flyers be used to promote a specific event; such as a sale, limited time offer, free trial, etc… These can be easily distributed through a variety of channels. You can send them out to a targeted list via direct mail, give them out at cash registers, or maybe even hand them out to clients during sales meetings. Special offers have always been one of the best ways to generate business. Create value for the customer and they will come.
  • Testimonial Flyers can be used on their own or in conjunction with other business flyer strategies. Here you would focus on a particular product or service and then support it with customers who have enjoyed that product or service. This strategy can also be used on an informational brochure or even website content.
  • Direct Response Flyers are another strategy that can be used. These are a hallmark of direct mailing marketing which gets its name from the intended goal. These business flyers are designed to get a response from the recipients, such as a phone call, email, or a visit to a particular website. The key here is to issue a strong promise of value to the reader. If the direct response flyer offers value, results can be staggering.

The sky is the limit with business flyers, and that’s one of the greatest things about them – they’re incredibly versatile. If you need Business Flyers created for your Company, our expert design team can create them for you. We Print Full Color Wholesale Flyers in a variety of sizes, paper thicknesses, and paper finishes.

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Wholesale Vinyl Banner Design Checklist

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When it comes to traditional marketing, Wholesale Vinyl Banners are one of the most versatile and cost-effective marketing tools. They’re durable, transportable and make a striking visual impact.

Don’t use a banner’s low-tech style as an excuse to be casual about design. You should put as much thought and planning into banners as you do any other element of your marketing program.

Use this checklist to tick off all the necessary boxes for a great vinyl banner design that will reinforce your brand and drive customers to your product or service.

What is the purpose or goal of the banner?

Be clear on what you want to accomplish with the banner. Are you promoting your company and brand, generating leads or publicizing an event? The answer to this question establishes the framework for the overall design.

Where will the banner be displayed?

Banners have the advantage of being suitable for both indoor and outdoor use. The display location will dictate many of the design elements. Outside banners should be larger with a big enough font to be legible from a distance. You can also get away with bolder color choices, where indoor banners should incorporate lighter colors so they don’t distract from the message.

Have you edited the content?

With a large canvas like a vinyl banner, it can be tempting to fill it up with extraneous information. A banner can appear cluttered, so keep the focus on the primary message, and make use of white space for easier readability.

What material and print style will you use?

Before you decide to economize, think about the purpose. Banners need to hold up under more wear and tear than other types of marketing materials. A sturdy banner with quality printing that doesn’t fade is more cost-efficient than multiple inexpensive ones.

Do you have a call to action?

When you want to encourage a specific action, you can’t simply put your company name and logo in front of people. Include a strong call to action with a phone number, URL or even a request to visit your store. Be sure it’s appropriate to the banner’s location. People who are driving by will have less time to view it than banners posted in-store or in high foot-traffic areas.

How will you measure effectiveness?

Yes, you can track responses to vinyl banner marketing just as you do with postcards, flyers and other printed materials. Use special phone numbers or URLs that correspond with each banner you place. This way you can determine which locations or styles of banners are generating the most response.

Do you have the necessary hardware?

If your banner is going to be hung outside or from a wall or ceiling, grommets are the best method. Banner Stands are useful for smaller banners or ones displayed at trade show booths or other events.

The versatility of vinyl banners makes them a great tool to include in your company’s marketing plan. Consult your Trade Printer, Color Trade Print, today for other suggestions to create a truly show-stopping banner.

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Wholesale Pearl Metallic Business Cards

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Wholesale 14pt Shiny Metallic paper is a unique stock that shimmers in light when viewed from different angles. The stock itself is embedded with Pearl fibers that give the paper an overall smooth, metallic look.

Business cards are the professional calling card that can help your business put its best foot forward. Your business card needs to represent your business with style. Our Wholesale Pearl metallic business cards can really set you apart from the crowd and Color Trade Print offers this newest finish.

You may be wondering what pearl metallic finish on paper really is.  This type of finish is absolutely stunning. The card will look elegant and luxurious, with some of the pearl metallic finishes being subtle and understated and others being more bold. Pearl metallic papers come in different weights. They are available in both the average business card weight and a heavier weight that will be more durable. If you know that people will be hard on your cards you need that heavier weight. Make your cards last longer by printing on a heavier weight card stock.

The coloring in pearl metallic business cards is very different. Some papers are a definite, bright silver or gold while others are a softer, gentler shimmering coloring.  Many of these papers appear to change color depending on the angle of the light.  Some pearl metallic papers are available in other colors such as blue or deep pink. One important point to remember is that the pearl metallic finish of the paper replaces the plain white areas of a standard business card. This means that your card is more like handing a sliver of gold or silver to a person when you use this special finish.  There will be no boring white on your cards, only shimmering background color. Even the simplest pearl metallic white, which at first you might think would look like plain white, is way more than simple, or white. Just start moving the card around and see how light bounces off it.

 The pearl metallic papers are versatile when it comes to what inks and printing techniques can be used. This means that your cards can be customized to make them even more elegant or eye catching. Contact Color Trade Print today for more information on our Wholesale Shiny Metallic card stock options.

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The 5 Types of Marketing Groups

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Color Trade Print understands the importance of a powerful marketing plan. We work with our wholesale clients to help them make that possible for themselves and for their clientele.

Here are the  five marketing groups that you can derive a marketing analysis from.The information from these five marketing groups can be combined in different types of analysis. A marketer’s goal is to collect meaningful information within each of these types of information as possible. Marketing technology, business intelligence technology or data scientists then combine and use this information to perform analysis.

  • Explicit Information– information the consumer has specifically provided, such as their email address, phone number, name, date of birth or other information solicited through direct (although sometimes creative) methods.
  • Implicit Information– things that can be inferred about the consumer based upon other information (of different types) gathered, such as their propensity to buy or product of interest. Implicit information is often confirmed through the use of explicit methods.
  • Derived Information– what can be determined to be factual based upon other information provided, such as calculating age based upon date of birth or determining products of interest by combining explicit information with social and behavioral information to derive an appropriate list of products for a specific consumer.
  • Social Information– reveals the relationship between the consumer and other consumers, their interests, activities and hobbies, the locations at which these occur, and often the nature of their relationships, such as peer-to-peer or consumer-to-influences.
  • Behavioral Information– the factual activities in which a consumer engages, such as the websites they visit, the terms they search, the links they click on, the position and duration of their mouse on the page or those activities which occur in the physical world, places they visit and what stores they frequently shop at.

The client works with the graphic designer to achieve the perfect design. Contact Color Trade Print today and have our graphic designer create a new design for you or your clientele.

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5 Reasons to Have a Print Partner

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Here are our top five reasons why it’s important to have a strong print partner for your business.

 

  1. More Solutions

When you have a strong print partner, you have access to more solutions than you are able to offer in-house. With a wider variety of products, you can bring in more customers and offer your existing Customers more options.

 

  1. Connect to new products and print processes

When new advances in the print industry arrive, having the right print partner can help you have access to them without worrying about the cost of adding them to your own facilities. This means that, whether you’re looking for new options for products or you want to add a new process to the options you offer your customers, information about these new options will come to you through your supplier.

 

  1. Go from “idea” to product selection

Print partners also give you the expertise to navigate those solutions more easily. If your customer has a vision and need a print product to match, your print partner will be able to help you walk through the decision making process and find the product that is right for your customer.

This is doubly important if your primary business is not as a print re-seller. If you work at a marketing agency, for example, having a print partner allows you to provide print to your customers while focusing on the things that you do best.

 

  1. Complement Your Skills

Your business has its strengths, but it’s hard to cover every one of your customer’s needs in-house. That’s why, complimenting your skills with a print partner is so important. It opens up new opportunities, while still allowing you to play to your strengths.

 

  1. Confidence

The biggest reason to get a quality print partner for your business is that it allows you to be more confident with every customer interaction. Having a print partner allows you to estimate time, give price quotes, and more with the confidence that the information your customers need is available.

Partner up with Color Trade Print as your Wholesale Printer. Sign up with Color Trade Print today.

 

 

Posted in Banners, Brochures, Business Cards, Design, Door Hangers, EDDM Flyers, EDDM Postcards, Flyers, Greeting Cards, Inserts, Letterhead, Logo Design, Magnets, Peel and Crack Stickers, Postcards, Posters, Printing, Stickers | Comments Off

Marketing with Wholesale EDDM Postcards and Flyers

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It’s easy to be star-struck with the newest technology developments in marketing automation. These innovations are going to revolutionize our lives with Automation!

More Features! More Functionality! But, what about more customers or more revenue?

Email, landing pages, re-targeted ads and mobile-friendly components are all well and good, but if you’re not incorporating automated direct mail into your marketing mix you’re missing a significant engagement opportunity with your audience.

While it might not have the appeal of tech, direct mail has proven itself time and again as a powerful channel to grow business.

We know from our own research that direct mail packs a more powerful punch. However, in a third party study, from Temple University in Philadelphia Pennsylvania, they found that direct mail ads were superior to email in 8 of 9 categories researched. Temple University was able to scientifically prove that direct mail trumps email when it comes to engagement, recall, and ultimate purchase. While an academic study proving the efficacy of direct mail is one thing, tangible business results are something else entirely. And direct mail delivers the goods there too.

Color Trade Print offers Full Service EDDM to our wholesale clients. We highly recommend our clients take advantage of the Automatic EDDM Program. With EDDM (Every Door Direct Mail) you can easily reach the customers who matter the most by targeting specific postal routes or entire zip codes with a Wholesale Full Color Postcard or Wholesale Flyer. There are no mailing permits, mailing listings, or experience required. This is the most affordable/effective way to reach your local audience.

 

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Color Trade Print Web Developers

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Any online business understands the importance of continually updating and refreshing their website. A perfect website is never built over night. It is always work in progress day by day. It is vital that the client or customer can navigate through the website with ease. It is equally important for the company website users to be efficient in what they are doing.

We would like to help your company with all of their programming needs. We now offer web programming for all of our clients.

Our web developers are fluent in Ajax interfaces, charts and graphs and a whole host of other tricks and features. They are highly skilled with HTML and server-side programming languages such as PHP or Perl. They are also JavaScript gurus, Flash experts, and skilled graphic designers.

Color Trade Print has an amazing team of programmers that are ready to help your business go to the next level. You can contact one of our representatives with any questions you have. The process is very quick and easy for you. Give our programmers an opportunity to amaze you.

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New Wholesale Crack-n-Peel Stickers

67-0Do you want to offer Crack-n-Peel Stickers to your clientele?

If you’re looking to market full-service design to a business or organization, one of the products that is growing in popularity is wholesale UV stickers.

These stickers enable a wide variety of applications, and are able to be printed at a high visual quality with our Wholesale pricing.  This makes them perfect for branded customization, and other corporate marketing initiatives.

You can also get them with a variety of options; there are even removable and replaceable adhesive products on the market that mean the stickers can be taken down, moved around, and reused.  Those products are fantastic for companies that visit multiple trade shows or redecorate often.

Here are some Reasons Why Peel-n-Crack Stickers are appealing to our clients:

  • Super Sticky Adhesive– has an immediate and permanent tack when applied
  • Kinda Sticky Adhesive – has a high initial tack and strong ultimate bond.
  • Easily Removable Adhesive-completely removable with no adhesive residue. Great for skins!
  • Spot color matchingavailable for Pantone colors using UV inks.
  • These stickers always finish as individual stickerswith back liners cut to the shape of the finished sticker and a on a crack-n-peel liner, or what is called a split back line
  • Back printingoptions and custom shaped die-cuts available.
  • These stickers print in 4-5 business days.
  • Super Durable!They can be applied indoors or outdoors with a durability of 3-5 years
  • Often used for bumper stickers, car windows, store-front windows.

Color Trade Print can help you produce customized wholesale UV stickers; you may be surprised at how successful you will be when offering them to your current clientele.

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Unique Wholesale Letterhead Design

letterheads-printing-cape-town-a4Letterhead design is important when you’re trying to leave a lasting impression.  Corporate colleagues, partners, executive associates and clients all take notice of the letterhead design.

Because there is several different letterhead layouts to choose from we can assist you in choosing the perfect layout for your client.

Formal letterhead should have no glaring colors or embroidered patterns or graphics. There should be a formal look about it as the name of the company and the designation of the person (if so be the case) should be elegantly written in the proper font. Black is the general choice for writing, however that option could be relaxed a bit, but it is advisable to use dark shades as it gives an executive look.

Elegantly designed letterheads focus on the graphics or the embroidered work. It is these meticulous details that go a long way and make your clients very happy.

Letterheads are produced in bulk and extra care should be taken to ensure that the printing quality is superb. We can guarantee that at Color Trade Print we produce the highest quality wholesale prints and your clients will be pleased.

 

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